Iconic Only - blog by Gasanova

Olena Zelenska frequently appears at significant events in outfits by Ukrainian designers. We've curated a selection of the most notable looks of Ukraine's First Lady, all by the brand Gasanova. First ladies' fashion always leaves a mark in history, becoming an essential part of global cultural heritage. Their attire reflects personal taste and carries messages to the world. Olena Zelenska favors refined minimalism. Simple cuts, calm shades, and slightly tailored silhouettes characterize almost every look of Ukraine’s First Lady. First Ladies and Gentlemen Summit 2024 The First Ladies and Gentlemen Summit is an international event initiated by Olena Zelenska in...

"This collaboration opens a new clothing line and a new chapter in the brand's history," comments Elvira Gasanova. "The collection, inspired by active women, embodies a passionate approach to beauty and aesthetic perfection. The synergy between fashion and cosmetology represents the quality and exclusivity inherent to both brands." To mark the opening of the new Gasanova boutique in Skhidnytsia, the brand introduced an exclusive wellness collection of sportswear in collaboration with MediSkin. The Gasanova x MediSkin collection is designed for comfortable yoga, fitness, Pilates, running, or workout sessions. The standout feature of the pieces is their anatomical design, which creates...