Iconic Only - blog by Gasanova

Winter 2024 will be a season of bold design choices and practical elegance. The new Gasanova FW 24 collection emphasizes a combination of comfort and expressiveness, with attention to details that reflect the style of modern life. Let’s explore the main trends of this season that will help create a contemporary look. Oversized Voluminous Coats Classic styles never go out of fashion, always reinterpreted in new ways. This year, global fashion trends are focusing on voluminous silhouettes. Coats with broad shoulders accentuated waistlines, and large lapels create looks of confidence and comfort. In Gasanova, the coat designs combine elegance and...

Every event or gathering demands a specific style or dress code. Choosing the right one creates a look that showcases your individuality. Gasanova's collections provide ideal solutions for all formal events. Office StyleOffice (business) style is the ideal solution for business meetings. It reflects restraint and emphasizes professionalism. Classic dresses or suits are the perfect choice, combining elegance and convenience. The colors in these looks are often neutral—black, gray, beige, or white. A key aspect of the Office Style is the classic blazer. A classic blazer is versatile and adds formality to any basic outfit. In Gasanova’s clothing range, blazers...

Olena Zelenska frequently appears at significant events in outfits by Ukrainian designers. We've curated a selection of the most notable looks of Ukraine's First Lady, all from the brand Gasanova. First ladies' fashion always leaves a mark in history, becoming an essential part of global cultural heritage. Their attire reflects personal taste and carries messages to the world. Olena Zelenska favors refined minimalism. Simple cuts, calm shades, and slightly tailored silhouettes characterize almost every look of Ukraine’s First Lady. First Ladies and Gentlemen Summit 2024 The First Ladies and Gentlemen Summit is an international event initiated by Olena Zelenska in 2021....

"This collaboration opens a new clothing line and a new chapter in the brand's history," comments Elvira Gasanova. "The collection, inspired by active women, embodies a passionate approach to beauty and aesthetic perfection. The synergy between fashion and cosmetology represents the quality and exclusivity inherent to both brands." To mark the opening of the new Gasanova boutique in Skhidnytsia, the brand introduced an exclusive wellness collection of sportswear in collaboration with MediSkin. The Gasanova x MediSkin collection is designed for comfortable yoga, fitness, Pilates, running, or workout sessions. The standout feature of the pieces is their anatomical design, which creates...